This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible....

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace....

Book DescriptionDebunking the idea that marketing has to be complicated, this book introduces the issues underlying marketing concepts and strategies. This newly revised edition includes material on competitive advantage, competitive strategies, customerservice, product management, relationship management, and new media....

How would Paris look if images from its glorious past were placed side-by-side with photographs of the city today? In Paris: A Journey Through Time, Leonard Pitt does just this....