Книга "American Politics in the Age of Ignorance. Why Lawmakers Choose Belief over Research". ...

This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies....

This edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. Gets students involved by having them create hypothetical promotions based on models of success. Provides real-life examples to stimulate classroom discussion as students examine and debate real cases....

The Attack Along the Washita River, Custer’s Last Victory and the Action That Led to the Plains Indians’ United Quest for RetributionThe cold dawn of November 27, 1868, was the moment George Armstrong Custer had longed for ever since the Civil War ended three years before....

Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer?and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know that....

Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations\' entire communications programs with the seminalIntegrated Marketing Communications....

The definitive guide to healthful, affordable food shopping in the Organic Age-from a pioneer in the organic movement. What does it really mean when a food is labeled organic? While many of us believe there are good reasons to buy organic, what exactly are they?...