Getz G.
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Библиография книг автора
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Getz G.
Freedom, Inc. |
1305.91 руб. |
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Blattberg R.
Getz G.
Thomas J.
Customer Equity: Building and Managing Relationships As Valuable Assets
What\'s a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology- and information-intensive economy of today. But how can an asset as intangible as customer value be measured?...
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