The world\'s most exciting, fastest-growing new market? It\'s where you least expect it: at the bottom of the pyramid. Collectively, the world\'s billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world\'s poorest people escape poverty....

The world\'s most exciting, fastest-growing new market? It\'s where you least expect it: at the bottom of the pyramid. Collectively, the world\'s billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world\'s poorest people escape poverty....

This is an enhanced edition of HBR article 94403, originally published in July 1994. HBR OnPoint articles include the full-text HBR article plus a summary of key ideas and company examples to help you quickly absorb and apply the concepts. Is your company a rule maker or a rule follower?...

What does it take to be a leader in a global economy? In the face of the current worldwide economic slump and recent international upheaval, this question has become increasingly difficult to answer. This volume explores the role of leadership in light of globalization and changing economies....