Mind stirredHeart tuggedMy whole world whirledThe lamp litThe ink filledThe paper set straightCompletely secludedOnly the sound of writing I hearSkush...thsh....thushKhuuuush...SkkuttshAnd only youI see, I touch, I feelAnd to only youI write... ...

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work....

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs....

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria....

An Innovative Blueprint for Enduring Client Relationships More than 15 million people in this country earn their livings by serving clients, and their numbers are growing every day....

\"There have been many writings on geopolitical forces—how nations interact in the pursuit of power. Less has been written on geoeconomics forces—how national economies interact in the pursuit of economic gain. . . ....

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the "core\' of all marketing activity....

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market....

This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place....