Mass Media Research: An Introduction, International Edition , begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research....

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike....

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry....