The term organizational advocacy offers a new way to look at the interaction between people and their organizations. What each of us thinks, says, and does in the workplace, and the things we appreciate and that displease us--according to organizational advocacy--really matter....

Positive organizational change does not have to be planned or managed top down in a linear, urgent manner. Rather, it can be \"unleashed\" or discovered by helping people within organizations to identify their own best experiences in the past, and then usethem to imagine, design, and bring into being the organization they want....