In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn\"t just what we say or how we say it that counts, but also what goes on in the moments before we speak....

Small changes can make a big difference in your powers of persuasion. What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people\'s responses to your requests? How can you win over your rivals by inconveniencing them?...