For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising....

Word of mouth is an amazingly powerful force ? but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it?s easier said than done....

MCSE Windows 2000 Professional Exam Cram 2 is the perfect study guide to help you pass the first exam in Microsoft\'s 2000 four core OS exams - Installing, Configuring, and Administering Microsoft Windows 2000 Professional (exam 70-210)....

This Exam Cram 2 helps you pass the 70-290 exam, which is one of the four core exams in Microsoft\'s MCSE 2003 certification program as well as a core exam in the MCSA 2003 program. This book assumes that you have a solid foundation of knowledge but could use a refresher on important concepts, as well as a guide to exam topics and objectives....

This bundle is the perfect study tool for those taking the 70-270 exam, which is a core exam for both the 2000 and 2003 MCSE tracks. Readers will find the Ultimate MCSE Windows XP Professional Exam Cram 2 Study Kit package to be a must-have resource because it gives them everything they need to pass the exam....