Our world is, increasingly, a digital one. Over half of the planet\'s adult population now spend more of their waking hours \'plugged in\' than not, whether to the internet, mobile telephony, or other digital media. To email, text, tweet and blog our way through our careers, relationships and even our family lives is now the status quo....

\"A thought-provoking read for those already won over to the delights of computer games, and an even more important introduction to them for those who remain sceptical.\" --Observer \"Tom Chatfield\'s Fun Inc....

\"Fun Inc.\" is a guide book to the gaming industry, written by one of the industry\'s leading analysts. In the United States in 2007, the gaming industry was worth over $18 billion, while the second-biggest consumer of computer games - Japan - added $7 billion to a global total of almost $50 billion....