It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges....

This comprehensive guide reveals the key elements of successful B2B integration and collaborative e-commerce, by highlighting business needs, technologies, and development strategies....

Mining the World Wide Web: An Information Search Approach explores the concepts and techniques of Web mining, a promising and rapidly growing field of computer science research....