The authors bring a dual perspective--that of a practicing consultant and that of a professor of economics--to the complex strategic questions facing managers and corporate leaders who want their firms to get the most out of their investments in information technology....

Book DescriptionManaging Data Mining: Advice from Experts is a collection of leading business applications in the data mining and multivariate modeling spectrum provided by experts in the field at leading US corporations....

Data Mining and Business Intelligence: A Guide to Productivity provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems, which enhance firm-level efficiency in a less technical, more managerial style....