Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki\'s classic bestselling guide to launching and making your new product, service or idea a success....

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal....

Everyone can benefit from interaction with a Macintosh. This book takes the unique approach of introducing computers to those people who did not grow up with them, paying particular interest to those of us who are over fifty years young. Inside, youwill learn the history of the modern computer, what it is used for and how to use it....

Guy Kawasaki is an entrepreneur\'s entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller The Art of the Start is the essential reference book for starting any new enterprise. The Art of......