\"Marketing\" offers students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools available on the book\'s website and DVD....

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level....

Elsevier/Butterworth-Heinemanns 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed....

Book Description Marketing Communications: engagement, strategies and practice uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the ?How? behind Marketing Communications, this book provides the ?Why?...

An essential course package for CIM Professional Diploma students taking the Marketing Communications 08/09 paper. Bundled together for the first time there\'s your essential coursebook to guide you through the course and additional practice and revision help to maximize chances of exam success!...

\'Butterworth-Heinemann\'s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....

Marketing is the first truly integrated print and electronic learning package for introductory marketing modules....