Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master....

The language used within design-related disciplines can often be mystifying and confusing; The Visual Dictionary Design Box Set will provide the reader with an enhanced understanding of over 1000 professional design terms, supplemented by historical and contemporary illustrations throughout....

he Visual Dictionary of Pre-press & Production is a comprehensive guide to the many and varied terms used within the print industry. From \"alignment\" to \"z-bind fold\" and \"Acrobat \"to \"woodblock\", this book......

Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organisation....

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief....

This book is an easy-to-use reference to the key terms used in architecture. Each entry comprises a brief textual definition along with an illustration or visual example of the point under discussion. Supplementary contextual information is also included....

Basics Design: Grids explores and explains the principles behind grid design and development, to help graphic designers tackle a wide variety of design problems and find creative solutions....

Enhance graphic design with great print and finish techniques * Dozens of print and finish techniques, each showcased with examples by top designers * Handy, small format * Highly visual throughout, with informative text and clear layout How can printing and finishing techniques be used to enhance graphic design?...

The first in this series, Approach and Language looks at the initial stages of the design process and at the vocabulary used on undergraduate design courses. Students are provided with the tools and supporting knowledge that will enable them to respond to a design course content and prepare for a career in graphic design....

This book is an easy-to-use reference to the key terms used in architecture. Each entry comprises a brief textual definition along with an illustration or visual example of the point under discussion. Supplementary contextual information is also included. Издание на английском языке. Формат: 12,5 см х 16 см....

This book is an easy-to-use reference to the key terms employed in fashion design. Each entry comprises a brief textual definition along with an illustration or visual example of the point under discussion. Supplementary contextual information is also included. Издание на английском языке. Формат: 12,5 см х 16 см....

\"The Fundamentals of Creative Design\" offers an introduction to key elements of the creative process. Each subject matter, or \"fundamental\", uses detailed diagrammatic explanation, associated theories, and historical references to explain the underlying principles of design practice....

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creative \'basics\'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed. Издание на английском языке....

More than 200 color photos, plus 50 black and white illustrations, provide an illuminating, highly visual introduction to the key elements of graphic design. Each subject matter, or “fundamental,” uses detailed diagrammatic explanations to help students understand the basics....

Most books just tell how to do layout. The Layout Book explains the hows, whys, and why nots of layout. A historical overview of layout, from the early scribes to today, is followed by a systematic look at key theoretical principles and practical applications....