This study has been conducted on \"Celebrity endorsement affecting consumer\"s attitude towards the advertisement and purchase intension\" to understand the impact of celebrity endorsement on the young generation via different channels....

The present situation of mango orchards needs special attention, where about all mango orchards are suffering due to disease problem, causing sudden death or quick decline of mango trees....

The ability to precisely analyse the composition of liquid mixtures by non-contact techniques in both static and flow situations is extremely desirable for a variety of industrial, analytical and QC procedures....

SAARC is a diverse conglomerate of nations, mostly developing ones, where the demand for power has soared, propelled by the inexorable inertia of population explosion and aspirations for higher quality of life....

A good 75 percent of Pakistan\"s energy crisis is attributed to poor governance. If good governance is provided on a sustain¬able basis, the crisis will be diluted to manageable levels in a short period....

The brick industry, which was until now a technologically stagnant sector, is looking for different technological options that might help meet the emission standards and achieve energy savings in a competitive environment....

This research is undertaken to explore factors, which are affecting role of Supreme Audit Institution (SAI) of Pakistan to bring transparency and accountability in Public-Parliament-PAOs relationship.Data triangulation involves the use of questionnaires and interviews with audit officers to support the research objective....

The present situation of mango orchards needs special attention, where about all mango orchards are suffering due to disease problem, causing sudden death or quick decline of mango trees....