Bligh P.
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Библиография книг автора
Bligh P.
Turk D.
CRM Unplugged: Releasing CRM's Strategic Value
Experts estimate that more than fifty percent of all Customer Relationship Management (CRM) implementations will be seen as failures from a company\'s viewpoint. However, implemented the right way, CRM is useful, profit-enhancing, and even vital to businesses. Focusing on the implementation of effective customer strategy and driving return (i.e....
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