Long admired as the A?A€A?practitionersA?A€A? Public Relations text, Seitel\'s The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available....

To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society\'s primary institutions of its practice. This book uses a unique hands-on approach that prompts readers to think critically about the field....

This book blows the lid off the so-called \"idea gurus\" by demystifying the creation of great new innovations. It offers readers a way to look at their company\'s existing products and services in order to transform them into new ideas....