For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today\"s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of......

Книга "The Quintessence of Strategic Management. What You Really Need to Know to Survive in Business". ...

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution....

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies....

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3....

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing....

Marketing Asian Places (2Nd Edition) – Attracting Investment, Industry and Tourism To Cities, States And Nations...

For undergraduate Principles of Marketing courses Today\'s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers....

The American edition of Marketing Management is the world\'s leading marketing text because its content and organization consistently reflect changes in marketing theory and practice ....

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice....

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It\'s never been harder to attract, engage, and retain the sports fan. Today\'s sports fans are bombarded by choices....

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe....

This accessible, streamlined introduction to marketing by two of today\'s best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way....

The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe....

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively....