Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts....

A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the \"MBA in a book\" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don?...

This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of one of today\'s leading experts on project management, Eric Verzuh. Using real-world examples, Verzuh delivers all the information you need to navigate every complex project management issue....

The Fast Forward MBA in Project Management brings you the information you need when you need it most - now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of one of today\'s leading experts on project management....

This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates (them) into a practical general management framework that will help managers meet the challenges of the twenty-first century. W....

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions....

This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard\'s Michael E.Porter shows you how to enhance competitive advantage through a global strategy. C.K....

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company\'s good fortune - the customer....