\\\"Корпоративная религия\\\" дает ответы на следующие вопросы: - построение сильной рыночной позиции в мире, где потребители требуют не просто товар, но надежные компании и брэнды....

Вы до сих пор считаете, что самой популярной закусочной в США является McDonalds? Как бы не так! Это компания Zingerman's, которая славится рецептами не только вкусных сэндвичей, но и безупречного сервиса....

Руководствуясь принципом, что практика является наиболее эффективным способом освоения теории, Роберт Ф. Хартли, заслуженный профессор Колледжа делового администрирования Кливлендского университета, создал оригинальный учебник по маркетингу ...

There are few planning tasks that so clearly show the effects of globalization as the design of restaurants. This often has less to do with the uniformity of international companies such as Starbucks and McDonalds, and more to do with the central concept of corporate identity in system gastronomy....

Эта книга является обновленной версией выпущенного в 1991 г. бестселлера Мэрфи \\\"Межрыночный технический анализ\\\". Она открывается кратким обзором 1980-х гг. с акцентом на значительных межрыночных изменениях, которые обусловили начало величайшего в истории бычьего рынка акций....

\'Empowerment: HR strategies for service excellence\' shows managers and students the importance of empowerment as part of human resource strategy. It provides a critical perspective of this established vital management technique, identifying factors that will lead to a win: win situation for all concerned....

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders.Some of the well-known old blunders have been replaced in order to update the lessons learned....

Before the collapse of the Eastern Bloc, private marketeering was regarded not only as criminal, but even immoral by socialist regimes....

William Marling\'s provocative work analyzes -- in specific terms -- the impacts of American technology and culture on foreign societies. Marling answers his own question -- how \"American\" is globalization? -- with two seemingly contradictory answers: \"less than you think\" and \"more than you know....

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects....

This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors\' approach has been tried and tested in a number of organizations....

featuring: American Express - Apple - Barbie - Benetton - Budweiser - Coca-Cola - Disney - Federal Express - The Gap - General Electric - Gillette - Goodyear - Guinness - Haagen-Dazs - Harley-Davidson -Harvard Business School - Heineken - Heinz - Hertz - Hewlett-Packard - Holiday Inn - Hoover - IBM - Ikea Intel - Kelloggs - Kodak - Lego - Levi-Stra...

What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that \"Half the money I spend on advertising is wasted; the trouble is, I don\'t know which half....

This book is part of Hyperink\'s best little books series. Our best little books are 3,500-5,000 words of fast, entertaining information on a highly demanded topic. Based on reader feedback (including yours!), we may expand this book in the future. If we do so, we\'ll send a free copy to all previous buyers....

With 700 pubs in Dublin alone, the Irish have no shortage of places to enjoy a pint of the black stuff. Guinness is very big business. Distinctive black delivery trucks scurried around the city carrying large kegs to the pubs. Advertisements were played regularly on TV. There were large posters on bridges, buses and billboards everywhere....

Бренды - неотъемлемая часть нашей жизни. Во всех отраслях промышленности, от авиастроения до продуктов повседневного спроса давно сформировался ряд брендов, которым мы доверяем, которыми руководствуемся при выборе покупок....

Бренды - неотъемлемая часть нашей жизни. Во всех отраслях промышленности, от авиастроения до продуктов повседневного спроса давно сформировался ряд брендов, которым мы доверяем, которыми руководствуемся при выборе покупок....

Ever wanted to see the world in a new way? Infographica collects intriguing data from across our planet - including how many people were killed by cows in 2011, the average lifespan of people living on each continent and the number of McDonalds restaurants in different countries - and presents it in stylish, memorable and original infographics....

Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more?...

Вы до сих пор считаете, что самой популярной закусочной в США является McDonalds? Как бы не так! Это компания Zingerman\"s, которая славится рецептами не только вкусных сэндвичей, но и безупречного сервиса....

This irresistible guide breaks down the seemingly complex field of contemporary design into nine engaging chapters that cover the styles, products, and personalities that have defined the design trends of today. Starting with the basics in What is design?...

As the new school year begins, Jack Sheffield prepares for an even more eventful year than usual. A new teacher is appointed, and before long tongues start to wag....

Golden Opportunities is a collection of over two dozen profiles of people who launched their very successful careers with McDonalds. The book also includes 12 key “principles for success” that led to such remarkable careers as Katie Kouric’s, Jay Leno’s, and Jeff Bezos’....

Что составляет основу бизнеса компании McDonalds? Обычно на этот вопрос отвечают, не задумываясь, фастфуд. Однако правильным ответом будет недвижимость. Дело в том, что фастфуд - это оболочка бизнеса, которую видят обыватели....

This book aimed to analyze the cases of Wendy’s International and Pizza Hut’s expanding operations in the Argentine market toward the goals of having a deeper understanding of why most American restaurant chains and fast-food restaurants failed in the past, and to capture the lessons of managing global businesses....

The concept of HRM practices and employees satisfaction is not new, but with the passage of time HRM department of any organisation has become the key to success for the entire organisation....

Дает возможность расширить и углубить свои познания в английском языке, а также овладеть основами компьютерной грамотности. В пособие включены: тексты из оригинальной литературы, связанной с информационно-компьютерными технологиями (ИКТ):......

A low risk investment you can virtually buy and forget like Starbucks when it listed: $1,000 invested then is now worth $201,901.18—a hard to believe return of 202 times your moneyYet . . ....

IS YOUR BUSINESS HOLDING YOU PRISONER?If you, like many other business owners, are swamped by the day to day, trying to find a different way to work. If you feel that your business is running you or taking over your life, then this book is for you....

Cosmically Curious can be a convincer for being very curious about everything. It can change ones views of existence, which can be fun, strange, or creepy. Len Jepson, a longtime pastor and lifelong philosopher, draws upon philosophies, theologies, and physics to reveal new curiosities about consciousness....

Master's Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Canberra, language: English, abstract: Corporate social responsibility has become highly important debate among scholars as well as business as not only it provides social benefits to communities but also com...

Scientific Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, The University of Surrey (School of Management ), course: Production and Operations Management , language: English, abstract: INTRODUCTION:The purpose of this paper is to compare and contrast the operations strategy of two 'manufac...

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, University of Bedfordshire, course: MBA (Health Services Management), language: English, abstract: The report will explore the fast food industry in United Kingdom. The report will also examine the McDonald's corporation as a firm....

Эта книга — репринт оригинального издания, созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг. ...

Reporting Catholic news as it happens, when it happens, and before it happens, Eye of the Tiber has been delighting readers online since 2012. Now, it provides a book that can be thrown!...

With McDonalds in Moscow and Disneyland in Paris and Tokyo, American popular culture is spreading around the globe. Regional, national, and ethnic cultures are being powerfully affected by competition from American values and American popular forms....

What drives great and successful individuals — be they athletes, artists, or scientists — or businesses, to achieve the extraordinary?Over fifty champions from all walks of life, brought together by Allan Snyder, draw on their experiences to explore the secrets of success in this inspiring, revealing and thought-provoking book....