\\\"Корпоративная религия\\\" дает ответы на следующие вопросы: - построение сильной рыночной позиции в мире, где потребители требуют не просто товар, но надежные компании и брэнды....

В книге представлена история развития моды и самых знаменитых модных брендов с начала XIX века до наших дней. Читатель узнает подробности из жизни людей, олицетворяющих Armani и Gucci, Chanel и Prada, Dior и Diesel, Nike и Puma, Adidas и Lacoste, Burberry и Versace, Zara и Zegna (список можно продолжить)....

Эта небольшая книга завоевала популярность во всем мире. География покупателей ее англоязычной версии превысила 50 стран. В числе ее покупателей такие известные фирмы как Adidas, American Express, Shell и т.д. Причина успеха — в нестандартном подходе......

Эта книга завоевала популярность во всем мире. Ее читают более чем в 40 странах. В числе покупателей такие известные фирмы, как Adidas Bayer, Boeing, British Petroleum (BP), Deloitte, Ericsson, Fudjitsu-Siemens, GE, Honeywell, IBM, Intel, JP Morgan Chase, Lockheed Martin, Microsoft, Shell и др., а также многие ведущие бизнес-школы мира....

Ни одному человеку еще не удавалось проникнуть в тайный мир руководящего органа мирового футбола - ФИФА. До настоящего момента. Эндрю Дженнингс, знаменитый спортивный репортер, потратил четыре года на изучение неприглядной стороны этой прекрасной игры ...

Эта книга знакомит читателей с новыми тенденциями и лучшими практиками HR-брендинга, развивая тему предыдущей книги из этой серии \"Как построить HR-Бренд вашей компании. 53 способа повысить привлекательность компании-работодателя\"....

Shopping ist gut for you! Go traipsing through Berlin and be sure to catch all the most trendy, original, and traditional shops with this guide to the best the city\'s shops have to offer. Whether you\'re a fan of avant-garde fashion or old-fashioned handmade items - or both - we\'ve got all your bases covered....

Автор этой книги занимает второе место в рейтинге Международной ассоциации профессионалов развития личности, тренер успеха №1 на русскоязычном пространстве, в прошлом бронзовый призер Чемпионата мира по легкой атлетике и удачный бизнесмен....

Ни одному человеку еще не удавалось проникнуть в тайный мир руководящего органа мирового футбола - ФИФА. До настоящего момента. Эндрю Дженнингс, знаменитый спортивный репортер, потратил четыре года на изучение неприглядной стороны этой прекрасной игры....

Brand Avatar is a look at business and branding strategies within the Internet\'s latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power....

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience....

Книга журналистки Барбары Смит - это увлекательное путешествие в мир большого спорта с его тайнами и скандалами, рассказ о блестящих карьерах, впечатляющих удачах и поражениях, многих марках спортивных товаров, без которых сегодня уже невозможно представить нашу жизнь. Книга рассчитана на широкий круг читателей....

Book DescriptionGH avisualagency(tm) is a collective of five individuals who work in the area where art and design overlap....

Fafi’s creative output has turned the definition of street art on its head. Exploring a class of female stereotypes through the sexy, aggressive, and stylized renderings of her Fafinettes, this demimonde has expanded into a fully realized fantasy world now peopled with a diversity of charactersa??female, male, and animal....

Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred?...

Bitte beachten Sie, dass dieser Titel uberwiegend aus Inhalten besteht, die im Internet kostenlos erhaltlich sind (z.B. aus der Wikipedia-Enzyklopadie). Andy Najar Rodriguez (* 16. Marz 1993 in Choluteca, Choluteca) ist ein honduranischer Fu?ballspieler, der seit 2010 bei D.C. United spielt....

Latest trade fair presentations of international brands The authors again have selected more than 50 trade fair stands from German-speaking countries for this year’s annual....

Bitte beachten Sie, dass dieser Titel uberwiegend aus Inhalten besteht, die im Internet kostenlos erhaltlich sind (z.B. aus der Wikipedia-Enzyklopadie). Anna-Lena Gronefeld (* 4. Juni 1985 in Nordhorn) ist eine deutsche Tennisspielerin und spielt in der Tennis-Bundesliga fur den TC Blau-Weiss Bocholt....

Bitte beachten Sie, dass dieser Titel uberwiegend aus Inhalten besteht, die im Internet kostenlos erhaltlich sind (z.B. aus der Wikipedia-Enzyklopadie). Anna-Lena Gronefeld (* 4. Juni 1985 in Nordhorn) ist eine deutsche Tennisspielerin und spielt in der Tennis-Bundesliga fur den TC Blau-Weiss Bocholt....

Bitte beachten Sie, dass dieser Titel A?berwiegend aus Inhalten besteht, die im Internet kostenlos erhA¤ltlich sind (z.B. aus der Wikipedia-EnzyklopA¤die). Die Ansona??s Herrenhaus KG (Eigenschreibweise: ANSONa??S) mit Sitz in DA?sseldorf ist ein Einzelhandelsunternehmen fA?r Herrenbekleidung. Sie bietet in derzeit 21 Niederlassungen und mit A?...

One Show Design, Volume 4 features all of the winners from the 2010 One Show Design competition. With categories including brand and corporate identity, package, environmental and broadcast design from iconic brands like Apple and Adidas, this new annual features the best in design from all over the world....

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market....

Book Description Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries....

Co-branding, generally referred to as thepairing of two brands in a marketing context, playsan important role when it comes to brand buildingand activation....

\"This book will flat-out help you win\"....

Business doesn\'t have to be boring! The Executive\'s Almanac is the Schott\'s Miscellany of business trivia, chock-full of surprising facts, lists, anecdotes, histories, diagrams, and more....

Inhaltlich unveranderte Neuauflage. Nicht erst seit dem Borsengang von Borussia Dortmund stellt sich auch in Deu­t­sch­land die Frage, wie der Unternehmenswert von Fu?ballkapital­ge­sell­schaf­ten zu ermitteln ist. Wahrend fur viele Branchen umfangreiche Unter­suchungen vorliegen, war der Profifu?...

The book is absolutely fantastic. It’s a large-format (and thick) linen hardback of the highest quality, full of fashion photography as well as very interesting texts and interviews. It involves German fashion brands and designers such as Adidas, Puma, Mustang, Bogner, Hugo Boss, Escada, Esprit, Joop!...

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Josh Lambo is an American soccer player currently playing for FC Dallas in Major League Soccer. Born in Michigan, Lambo moved with his family to Chicago, Illinois when he was a small child....

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Teddy Tamgho (born 15 June 1989) is a French triple jumper. He is the third best ever triple jumper in all conditions with a mark of 17.98 metres from the Adidas Grand Prix in June 2010....

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Michael Parkhurst is an American soccer player who currently plays center back for Danish Superliga team Nordsj?lland. Parkhurst attended the Bradenton Soccer Academy in Florida....

Unlacing the story of how sport became so full of money … Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to......

Seminar paper from the year 2016 in the subject Business economics - Operations Research, grade: 82 (Distinction), , course: MBA, language: English, abstract: This report presents a financial analysis of the sportswear company Adidas by comparing different financial ratios over time and with its most identical competitors....

Seminar paper from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: Since market power has moved from enterprises to consumers, and global competition has increased substantially, manag...

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Investment and Finance, grade: 1,3, University of Applied Sciences Essen, course: Financial Management, language: English, abstract: Valuation of companies is done for many reasons....

Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Linneaus University (School of Business and Economics), course: E-Business Management, language: English, abstract: Social media (SM) strategies have gained major importance for the retailers in th...

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), course: Strategic Management, language: English, abstract: This paper aims to evaluate conditions in the market environment in which adidas operates....

Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Fulda, 36 entries in the bibliography, language: English, abstract: It seems that the mass of consumers break up into many heterogeneous sub-groups....