Информация о книге

1857882849

Главная  » Книги по экономике. Бизнес-литература » Бизнес. Предпринимательство. Торговля. Психология бизнеса » Бизнес. Предпринимательство » Электронный бизнес » Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights

Pike C., Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights

, 1857882849


Описание книги

True creativity and differentiation is recognizable instantly. The Volkswagen Beetle. The music of Bob Dylan. Microsoft's operating system. The exhaust noise of a Harley-Davidson. But having a unique technology, brand, design, or content isn't enough if it is not legally protected against pirates and plagiarists. VIRTUAL MONOPOLY cuts through the increasingly complex maze created by our digital age to lay out the fundamentals of using intellectual property rights as a business tool to protect intangible assets, secure real creative advantage, and fulfill the promise of building an intellectual property company.

Ключевые слова


  Harley Davidson 


Поделиться ссылкой на книгу




Об авторе

Pike C.


Последние поступления в рубрике "Электронный бизнес"



Dot Complicated - How to Make it Through Life Online in One Piece Dot Complicated - How to Make it Through Life Online in One Piece Randi R., Zuckerberg Z.

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology, and how they influence and inform our lives online and off....

Dot Complicated - How to Make it Through Life Online in One Piece Dot Complicated - How to Make it Through Life Online in One Piece Randi R., Zuckerberg Z.

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology, and how they influence and inform our lives online and off....

Dot Complicated - How to Make it Through Life Online in One Piece Dot Complicated - How to Make it Through Life Online in One Piece Randi R., Zuckerberg Z.

Technology and social media have changed, enhanced and complicated every facet of our lives. The technological revolution is not going away. We can\"t hide from it or pretend that it\"s not happening. So how do we deal with it? In Dot Complicated, Randi Zuckerberg shows us how....

Если Вы задавались вопросами "где найти книгу в интернете?", "где купить книгу?" и "в каком книжном интернет-магазине нужная книга стоит дешевле?", то наш сайт именно для Вас. На сайте книжной поисковой системы Книгопоиск Вы можете узнать наличие книги Pike C., Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights в интернет-магазинах. Также Вы можете перейти на страницу понравившегося интернет-магазина и купить книгу на сайте магазина. Учтите, что стоимость товара и его наличие в нашей поисковой системе и на сайте интернет-магазина книг может отличаться, в виду задержки обновления информации.