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9781591847465

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JOHN J., WARRILLOW W., AUTOMATIC CUSTOMER, THE

2015 г., 9781591847465


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Did you notice something different about your credit card statement lately? Rather than the typical miscellaneous charges, you're likely to see a string of small monthly fees from suppliers like Amazon.com, Netflix, and Spotify. These companies are the pioneers of the new subscription economy where consumers buy access instead of assets. From lattes to cosmetics, you can now get virtually everything you need through a subscription, with more convenience than ever before. Subscription businesses have guaranteed repeat customers who pay up front and ultimately pay more over time. That recurring revenue is huge, especially as it is increasingly more difficult for traditional businesses to be successful. Warrillow explains the importance and persistence of the new subscription economy and offers nine subscription business models that can transform any traditional business into a recurring revenue engine, including: · The Content Pay Wall Model: Companies access to highly specialized,...

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Об авторе

JOHN J.

WARRILLOW W.


Последние поступления в рубрике "Управление маркетингом"



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