Информация о книге

978-0-470-65093-6

Главная  » Научно-техническая литература » Академическая литература зарубежных издательств » Академическая литература издательства Wiley » Data Mining Techniques

Berry M., Linoff G., Data Mining Techniques


серия: Timely. Practical. Reliable
Inc, Wiley Publishing, 2011 г., 888 стр., 978-0-470-65093-6


Описание книги

Who will remain a loyal customer and who won't? Which messages are most effective with which segments? How can customer value be maximized? This book supplies powerful tools for extracting the answers to these and other crucial business questions from the corporate databases where they lie buried. In the years since the first edition of this book, data mining has grown to become an indispensable tool of modem business. In this latest edition, Linoff and Berry have made extensive updates and revisions to every chapter and added several new ones. The book retains the focus of earlier editions-showing marketing analysts, business managers, and data mining specialists how to harness data mining methods and techniques to solve important business problems. While never sacrificing accuracy for the sake of simplicity, Linoff and Berry present even complex topics in clear, concise English with minimal use of technical jargon or mathematical formulas. Technical topics are illustrated with case...

Поделиться ссылкой на книгу




Об авторе

Berry M.

Linoff G.


Последние поступления в рубрике "Академическая литература издательства Wiley"



A Theory of Personality: Psychology of Personal Constructs A Theory of Personality: Psychology of Personal Constructs Kelly G.

This original theory of personality is based on the concept that there are many workable ways by which individuals can construct their world. George Kelly\"s starting point and basic premise is that people\"s processes are psychologically channeled by the ways they anticipate events rather than by the ways they react to them....

Next: The Future Just Happened Next: The Future Just Happened Lewis M.

With his knowing eye and wicked pen, Michael Lewis reveals how the Internet boom has encouraged changes in the way we live, work, and think. In the midst of one of the greatest status revolutions in the history of the world, the Internet has become a weapon in the hands of revolutionaries. Old priesthoods are crumbling....

The Boy Who Followed Ripley The Boy Who Followed Ripley Highsmith P.

Now part of American film and literary lore, Tom Ripley, \\\"a bisexual psychopath and art forger who murders without remorse when his comforts are threatened\\\" (New York Times Book Review), was Patricia Highsmith\"s favorite creation....

Если Вы задавались вопросами "где найти книгу в интернете?", "где купить книгу?" и "в каком книжном интернет-магазине нужная книга стоит дешевле?", то наш сайт именно для Вас. На сайте книжной поисковой системы Книгопоиск Вы можете узнать наличие книги Berry M., Linoff G., Data Mining Techniques в интернет-магазинах. Также Вы можете перейти на страницу понравившегося интернет-магазина и купить книгу на сайте магазина. Учтите, что стоимость товара и его наличие в нашей поисковой системе и на сайте интернет-магазина книг может отличаться, в виду задержки обновления информации.