Интернет и сети: общие вопросы, основы
Описание тематики книг: Интернет: общие вопросы. Информационные ресурсы Интернета. Электронная коммерция (техническая сторона)
Сид Л.
Styling для Instagram. Что и как снимать, чтобы добиться успеха
«Как снимать для Instagram», «как вести Instagram», «секреты Instagram» – такие запросы в поисковиках ежедневно пишут тысячи людей. Книга писательницы, фотографа и популярного блогера Лилы Сид дает......
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Word of Mouth Traceability in Facebook
What if you could trace Word-of-Mouth about your company in Facebook? Is it technically possible? What if you could frame your target group by just observing how Word-of-Mouth spreads through the internet?...
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Study of Value Perception (Facebook V/S Print Media)
The purpose of this paper is to compare customer’s perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of Print media advertising. Data was collected through questionnaire from a sample of 235 and was analyzed using SPSS....
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Facebook as a TEFL TooL: a Focus on Attitudes
Web 2. 0 has proved to be a efficacious tool in bringing people from different cultural and linguistic backgrounds together....
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Development of Wireless IP Camera for Internet using Mobile Robot
This study was designed to and Implementation for Wireless Internet Camera IP-Based Mobile Robot. The project is based on a combination of hardware and software. Among the hardware wireless router, Wireless IP Camera, Laptop 1 Laptop 2 as a server and a client....
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Hinton S.
Hjorth L.
Understanding Social Media
Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media....
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The Effect of Social Media on Mental Health & Personality
Social media have become prominent parts of life for many young people today. Most people engage with social media without stopping to think what the effects are on our lives, whether positive or negative....
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Influence 2.0: How Social Media WOM Influences You
Social media has emerged as one of the biggest phenomenon in the world of communication and marketing. Billions of people are using different social media websites on a daily basis. Consumers also refer to reviews of products and services on social media before making purchase decisions....
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Social Media in e-Government
Information and communications technology (ICT) has been offering enormous opportunities for individuals, business and society to enhance efficiency. There is increasing attention paid to the adoption and use of ICT in various disciplines from researchers, for example in e-Government....
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Sunstein C.
#Republic: Divided Democracy in the Age of Social Media
As the Internet grows more sophisticated, it is creating new threats to democracy. Social media companies such as Facebook can sort us ever more efficiently into groups of the like-minded, creating echo chambers that amplify our views. It\"s no accident that on some occasions, people of different political views cannot even understand each other....
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Self-Presentation on Social Media
Social media websites are considered as a source of enhancing social interaction among youth. This study has been conducted to explore how social media websites are being used by the university youth. Two hypothesis are made one deals with self-presentation and second deals with social interaction....
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Social Media as a Strategic Tool to raise Customer Brand Awareness
This book deals with social networks as strategic marketing tool to contribute to a further understanding for organizations to raise customer brand awareness, with special regard to emerging markets, using the example of India....
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Hendricks J.
Schill D.
Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign
Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting....
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Impact of Social Media on Apparel Brand Performance
In this new era of internet driven technology and globalization, the whole world has become a global village. Brands are using social media platform to improve their brand performance. Brand performance can be measured in different matrices for instance brand awareness, brand recognition and brand loyalty....
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An Investigation into the Negative Effects of Social Media
Similar to individuals using impression management to influence image, organizational impression management (OIM) suggests organizations use communications tactics to influence public opinion of company image and brand....
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