О книге Юрген Саленбахер исследует работы ведущих теоретиков в области бизнес-культуры и объясняет, как методы брендинга могут помочь нам развивать творческое мышление....

This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies....

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people....

This is a brand book like no other, and I heartily recommend it. Enjoy Dylan Jones, Editor??“In??“Chief, GQ Make your business a house??“hold name Don t let your business fade into the background. It s time to STAND OUT and get seen!...

Praise for Brand for Talent \\\"As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework...

POWERFUL BRAND STRATEGIES FOR THE PUBLIC SECTOR The importance of branding in the public sector is immense. Faced with the breakdown of markets, increased globalization, coupled with challenges in securi...

Эта книга повествует об истории развития рынка бытовой техники в современной России, а также о зарождении и накоплении брендового капитала ведущих игроков этого рынка....

Learn to: Distinguish yourself with an authentic personal brand Cultivate your on??“brand career by charting a roadmap to success Build a strong online identity to showcase your brand Evaluate and evolve your personal brand over time Your go?...

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions....

Admen, Mad Men, and The Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad....

Новая книга бескомпромиссного гуру маркетинга Дэна Кеннеди - обязательна к прочтению для владельцев стартапов и представителей малого и среднего бизнеса, которые хотят построить сильный бренд при ограниченном бюджете. Прекратите равняться на отраслевых гигантов с многомиллионными рекламными бюджетами....

The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data....

Learn to: Understand the meaning and process of branding Get clear about the difference between branding and marketing Create and keep loyal brand customers Manage and protect your brand Create, improve upon, and maintain a successful brand...

The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising....

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men\'s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling....